Justin graduated from the McIntire School of Commerce in 1995. After starting his career as a technology consultant with Accenture, he embarked on a series of entrepreneurial ventures.
As a viral marketing experiment, Justin and his daughters started a YouTube channel “DadsDoHair”. Their first video garnered millions of views and was picked up by media channels like Buzzfeed. Justin and his daughters appeared on Tyra Banks’ show and others. This experience focused Justin on the intersection of data science, human behavior and copywriting.
Justin partnered with Darden alum Vincent Harris and founded Hoozip.com – a Real Estate Investment Data & Analytics Firm. Hoozip was asked to join the accelerator MetaProp NYC. This led to the creation of REIRail, a new marketing and lead generation platform for Real Estate Investors that did more than a million dollars in revenue in its first month. Justin is currently working on larger innovations to test unique approaches to product development and viral marketing backed by data.